WorkHouse of Mobile & Games
Redesigning an e-commerce homepage and lifting conversions by 46%.
My task was to redesign and improve this e-commerce website, starting with the most important page — the homepage. houseofmobile-berlin.de
My role
- UX research
- Competitor analysis
- User-flow improvements
- Mid-fidelity prototypes
- High-fidelity clickable prototypes
- A/B testing
The team
- CEO & Management
- Frontend & Backend Developers
- Product Management
Deliverables
- User-flow optimisation
- Mock-ups
- Prototypes
- Design-language update
- Test results
Before & After
After my research, I created new high-fidelity mock-ups that I shared with my Project Manager so we could move faster — staying aligned and checking the client's approval for each next step.
Prototypes
Outcome
+46% conversion-rate uplift
After A/B testing the new homepage we were delighted with the results. Using Hotjar we saw users immediately go to the filter area we created, finding their desired service as quickly as possible. Compared to the old repair-services design — which used pixelated phone images instead of icons — the new version got used far more.
The mega-menu also turned out to be an incredible improvement. The CRO increased by 46% — more than we hoped for in such a short period. These results encouraged us and the client to keep going, focusing next on their products, services, and repairs.